A future of shimmering enjoyment in a crisis
→ Preppster is a guarantor that the product will survive and deliver even in times of crisis. A product with the “Preppster” logo guarantees only one and more things. Maintained and improved function with maintained enjoyment of life during a severe or minor crisis.
It works a bit like a flavor of a Supreme collaboration with one of the world’s luxury brands paired with the addition of a functional value similar to Gore-Tex. A classic Japanese win win win wind situation quite simply.
Preppster
Preppster is an idea that came to the world’s only professional beach walker, Tomas Strand, during one of his long barefoot walks in Scandinavia where he left his footprints on all the lengthy sandy beaches in Sweden, Norway, and Finland.
The steps also brought creative thoughts about approaching crises.
Serious crises are more frequent in our time and within a foreseeable time, we will all experience the decline of the functions of civil society – functions that may be permanently damaged.
During this time, you don’t want to be stuck in a cold damp bunker forced to eat cat food out of a can for the rest of your days. This is the time you should be as well prepared as possible to maintain both necessary functions to sustain life and functions necessary for life’s pleasures.
Enjoyment is never more necessary than during a crisis, it gives us reasons to persevere.
Now ⏤ and in the future
Prepper meets Hipster → Preppster
In 2021, the somewhat dizzying novel Preppster was released, a book about how Tomas Strand, alongside Brad Pitt among others, created their own village on the island of Gotland in order to survive a severe crisis in the best possible way. There, right from the start, even the joyful things in life are prepared to survive in the long term.
In 2022, Tomas Strand and Stefan Leijon started building the brand Preppster, which creates both its own products and also makes old-fashioned product collaborations with established brands.
Offer: Every sustainable brand need to integrate a smart flavor of preparation for crisis into their products in order to create news value. We can make that news value come true together as a development partner of your products and communication.